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Responsible marketing

Marketing plays a key role in ensuring sustainability. We are committed to responsible product advertising and marketing. Our objective is to have zero marketing cases violating the principles of responsibility.

Responsible product advertising and marketing are defined by such as the guidelines of FoodDrinkEurope, the guidelines of the Brewers of Europe and the International Chamber of Commerce’s Framework for Responsible Food and Beverage Marketing Communications.

In addition to guidelines and regulations, we observe self-control that is stricter than official regulations in some respects. This allows appropriate response to the expectations of the operating environment and be in the front line to develop corporate responsibility practices for the industry. The Group did not have any marketing cases violating the principles of responsibility in 2021.