Megatrends
Global changes shape our operating environment in the long term. We pay attention to the challenges and opportunities arising from megatrends that affect Olvi Group. Through our strategy and sustainable operating method, we create the future with the choices we make today. Megatrends are also taken into account in our focus areas of corporate responsibility.
Sustainable development and responsible operating methods
Impacts
- There will be increasing expectations and a heavier focus placed on sustainability
- Our stakeholders expect transparency, reliability and safety throughout the value chain; a sustainable business model is a prerequisite for future success
- Consumers are particularly interested in the carbon footprint of products
- Regulation and reporting obligations will increase, the significance of sustainability reviews will grow
- The scarcity of natural resources will require resource efficiency and climate change adaptation; the circular economy will become a necessity
- Impacts of the climate change will become increasingly evident; the climate will grow warmer, biodiversity loss will accelerate, and extreme weather conditions will become more common
- The development of sustainable technologies is progressing
Our answer
- We consider the impacts, risks, and opportunities of sustainability and develop our operations in accordance with the principles of sustainable development throughout the value chain in cooperation with our partners.
- We actively participate in the fight against climate change and biodiversity loss by reducing emissions and promoting the circular economy.
- We invest in sustainable technologies and in promoting social responsibility and local vitality.
Digitalisation
Impacts
- The increase in the amount and need for information creates a data economy and digital ecosystems, as well as enabling faster and wider information-sharing. On the other hand, the importance of information security is emphasised.
- Automation, robotics and artificial intelligence improve efficiency.
- Digitalisation accelerates the transformation of technology and operations, which highlights the constant need for competence development.
- Digitalisation and social media affect consumer behaviour and increase the demands for ease and speed.
- The physical and virtual worlds connect on different platforms throughout the value chain.
Our answer
- Digitalisation is a key part of our strategy to ensure competitiveness and change capability.
- We are investing in data management and proactive management by knowledge and in improving information security.
- We use multichannel communication and interaction in consumer communications and in improving the customer experience.
- We ensure the competence of our personnel and integrate digitalisation into our everyday life.
Globalisation and global economy
Impacts
- Global changes such as geopolitical tensions and the vulnerability of long supply chains are affecting local conditions.
- The volume of local purchases is growing, and the markets are integrating as trends and product ideas spread rapidly.
- Pandemics, epidemics and mental health problems are on the increase, and human rights perspectives are becoming more prominent.
- The population is growing and ageing, and the dependency ratio is deteriorating.
- Refugees and urbanisation are increasing, and economic and social inequalities are growing.
Our answer
- We are focusing on selected markets, distinguishing ourselves locally while strengthening our international capabilities.
- We aim to use scenario work to identify geopolitical changes.
- We react to global trends with agile operating models and product development.
- We ensure the predictability of material prices and availability, focus on business continuity and risk management, and develop diversity management.
Consumer behaviour
Impacts
- Consumer choices emphasise naturalness, healthiness, individuality, sustainability and the origin of the product.
- The lifespan of products is reducing as a result of the rapid globalisation of trends. Consumer groups are polarising, and consumption is personalised.
- Single-person households are increasing, and the growth of hybrid shopping is changing the relationship between physical and digital purchasing.
- Purchase decisions are increasingly based on peer reviews.
- Inflation is reducing purchasing power and affecting consumer behaviour.
Our answer
- We invest in consumer insight, marketing, sales and brand awareness.
- We develop product innovations and new segments, taking health and well-being into account, as well as trends in flavours, raw materials and packaging.
- We pay attention to the opportunities created by new consumer groups and packaging sizes.
- We support multichannel sales and hybrid shopping and develop product and service concepts in different price categories.
- We improve the management of production and logistics processes as product volumes increase.