Responsible consumption

Tasty and responsibly made products are at the heart of our success, and we continuously strive to meet evolving consumer needs.

In line with our strategy, we continuously increase the number of non-alcoholic products to offer alternatives for different occasions. We also recognize that sugary products can be harmful to health when consumed excessively and therefore support moderate consumption in all product groups. We work closely with national and international operators and organizations to promote moderate alcohol consumption.

Our goal is to increase communication around product sustainability and responsible drinking culture every year. We share information about the sustainability of our products in various ways. These may vary by product group and focus on areas such as promoting moderate consumption, developing healthier product contents, and incorporating circular economy into materials and production.

Page updated 19.9.2026