Promoting the circular economy

We are committed to reducing material use, reusing and recycling materials whenever possible, and minimising waste in our operations. Our approach is based on identified circular economy measures that aim to keep materials and products in circulation for as long as possible.

Packages recycles

Most of our packaging is recyclable or refillable. We actively participate in local organisations to develop beverage packaging recycling systems. Deposit return systems for beverage packaging are in place in Finland, Estonia, Latvia, Lithuania and Denmark. In Finland and Denmark, return rates are close to 100%. A large share of the Group’s transport packaging, such as pallets, trays and crates, is already partially or fully reusable.

Packaging material matters

We reduce the use of materials and increase the share of recycled content in various packaging types by optimising packaging and our product portfolio. We reduce the amount of plastic by switching to lighter bottles and plastic films whenever possible. For example, we use short-neck plastic bottles, which save over 500,000 kg of plastic annually across the Group. In addition, we are gradually transitioning to recycled or bio-based plastic in both bottles and other packaging. Thanks to can development by our suppliers, the amount of aluminium used in our beverage cans has decreased significantly over the past ten years.

Sorting and reuse

We aim to increase the recycling of material fractions and side streams generated in the production process and to further develop sorting practices. Each company collects and sorts different materials, such as metal, cardboard, glass, plastic and hazardous substances, which are handled appropriately.

By-products from production, such as spent grain and surplus yeast, are delivered as feed to livestock farms or used, for example, in biogas production. We are continuously exploring other possibilities for reusing spent grain and surplus yeast, as well as utilising other materials. We also aim to increase the beneficial use of our wastewater, for example, in biogas production or heat recovery.

Page updated 19.9.2026