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Product safety plays a key role. By product safety, we mean the safety of the product content, as well as the safety throughout the product’s life cycle. The product must not be harmful to consumers’ health in any way.

Our products are manufactured in accordance with high standards, and they must meet the relevant legal requirements, statutory obligations, and quality standards. The quality of raw materials, packaging, and products is ensured through sensory, chemical, and microbiological analysis. Ensuring product safety and complying with factory hygiene rules concern every employee in the production chain.

Most of the Group’s breweries have certified product safety systems. Our target is that all breweries will have implemented product safety systems by the end of 2025.

Read more in Sustainability report 2023