SUSTAINABLE PRODUCT CONCEPTS
We focus on sustainable product concepts throughout our development process. Our goal is that by 2030, sustainability is comprehensively integrated into all our products. Our definition of a sustainable product includes criteria for the product itself, its materials, and the suppliers of those materials. These criteria take into account environmental sustainability, social sustainability, and support for consumer health.
Non-alcoholic and healthier beverages
Demand for non-alcoholic products increases as people want to continue to enjoy the moments of consumption by replacing traditional alcoholic beverages with non-alcoholic options (Euromonitor, 2022). To meet this demand, we aim to increase the number of non-alcoholic products annually—at a faster rate than other product categories. Our goal is to offer a non-alcoholic option in every alcoholic product category or brand.
Consumers are increasingly seeking healthy and natural ingredients. That’s why we focus on using natural and locally sourced ingredients in our products. Many consumers also actively reduce their sugar intake. We pay close attention to sugar content in both soft drinks and alcoholic beverages, and we launch sugar-free or reduced-sugar products and alternative categories every year. Our goal is to offer a sugar-free option in every product category.
Recycled ingredients and materials
We promote the use of sustainable raw materials and packaging in our products. Since 2021, we’ve worked with innovative partners to incorporate surplus materials into our product ingredients. For example, since 2022, our parent company Olvi has collaborated with Jungle Juice Bar on KevytOlo products, which use surplus fruits as ingredients.
We are committed to environmentally friendly packaging. All our product packaging is recyclable, and we actively support material recycling. Many of our cans, glass and plastic bottles, as well as cardboard boxes and shrink wraps, contain recycled materials. We continue to increase the share of recycled content and aim to communicate this more clearly to consumers.
To promote sustainable consumption, we are also expanding our range of smaller packaging sizes. To support responsible consumption we ensure that various, also smaller packaging options are available.